webinar platforms can be very confusing to use and can prevent you from presenting your message in the way that you really want it presented. Not only are there numerous platforms on the web but you will need to choose the one that works best for your brand and audience. In the past, webinar platforms were fairly simple to work with and were not glitch free, however, these days you have more flexibility when it comes to creating and recording your presentations. These new systems allow attendees to cast their votes, submit voting options and participate live in the discussion. There is no doubt that this new feature offers a great deal of flexibility to webinar marketers.
As the old saying goes, marketing has changed. Not long ago the marketing tools that were available to your company were fairly basic. Today, you can easily integrate a streaming video with a sales pitch and the possibilities are endless. However, these webinar platforms offer so much more than just marketing features.
Most of the webinar platforms that are out today offer some sort of a social media integration. This allows you to easily connect with your followers on twitter and facebook. YouTube also offers a webinar component to many of these systems and you can set up your presentations and get started almost immediately on youtube. While the look and feel of the website may not change all that much from what you might be used to, everything is controlled via your own computer.
Webinar Platform Integration Features to Explode Your Attendance Rates
Another one of the newest webinar platforms that are becoming wildly popular is screen sharing. With this new feature your audience can see a slide show of your presentation on their screen while it is playing. You can also have the webinar software automatically records the slide show and uploads them to YouTube so that everyone can watch at their leisure.
Some of the other neat features include integration with Google Analytics and Yahoo! Mailchimp. These two platforms are highly regarded by most people in the online marketing community and provide a wealth of information about who is coming and going from your website. You can get a bird's eye view of what is happening with your business every time you submit a survey or get involved in one of your many online activities. By integrating these into your website you can also track any back links or traffic that is coming through those links.
An extremely useful webinar platform that can greatly increase your attendance rate is a webboard like WebEx. This interactive whiteboard looks just like your typical internet forum. It allows you to conduct Polls, give out rewards and prizes, and you can even create a chat room for your attendees. Unlike a forum, where an attendee can only view one post, a webinar audience can see up to 5 posts at once. This makes it easier to communicate to your attendees and respond to questions.
If you find a webinar platform that offers both recording and live event management capabilities, you will have many features available at your fingertips. Many platforms also allow you to record and stream the actual live event and play it to your attendees as a video on their website or mobile device. These add incredible value to your marketing efforts and allow you to be even more creative with your message.
The final type of webinar integration that I would like to discuss are surveys. If you use polls for your marketing campaign, the best way to collect the data is via Twitter. Begin by setting up a free account and getting set up to discover which Twitter users are most interested in your product or industry. Then, incorporate them into your autoresponder and send out surveys throughout the day. The results will astound you, so start collecting your Twitter followers today!
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